We all want fast, usable sites that Google can crawl and index for the right terms. But we shouldn’t ignore what happens later: once people do get onto an optimized website, they have to decide whether or not it’s worth staying.

It’s not always easy to identify the purpose of things. And when something serves many purposes, it’s not easy to discern between them, or to prioritize them properly. We help you to identify how to setup and design your website in order to deliver the right information and services to your visitors.